Top 8 Features Every Website Needs To Have To Be A Success!
We now live in an era where over 80% of businesses have a website. Which means we have a wide variety of websites out there in the online world. Therefore do you know the top 8 features every website needs to have?
So what is the difference between a good website? Its the little things that make a website not just look good but make the website work effortlessly.
A great website is more than just making sure your website looks great, your website can be a 24/7 marketer and spokesperson for your business so you have to ensure that it does more than just look pretty.
Here are the top 8 things your website needs to have to ensure that its a valuable resource to your business!
An Opt – In Form
A customer opt in form (also know as a sign up form) is a must have for any website. This is the little box on a website where you input your name and email address in order to get something great in return.
This could be a weekly newsletter that your visitors can sign up for or it could be a free give away that you have (like an e-book or video course)
An opt in form on your website is vital for so many reasons, firstly it lets your customers know your site is worth visiting and it gives them something of value, allowing you to present yourself as an expert in your nice.
Secondly (and this is so important) it lets you grow an email list straight from your website! You can build up a database of customer names and emails allowing you to let them know first when you have a special offer or product launch.
An email list really is one of the best ways to make your website work for you, its allows you to capture the details of prospects that visit your website and an email is one of the best ways to make money from your business!
One of the best places to have an opt in form, is before the fold of your website, like we did for our client From Zero To Web.
When it comes to your website you have to ensure that your branding is clear and to the point. It can be fatal to a website if your branding and message are mixed up or weak.
You need to ensure that your colours, fonts, images, logos etc are the same across all your marketing platforms.
Think of some of the biggest brands out there, Coca Cola, Innocent Smoothies, Starbucks etc their brand is always instantly recognisable, that is what you have to aim for with your new website!
Its important that you have images on your website. Having images on your site makes it easier for users to connect with your business and your brand.
Research has shown that having an image of the people behind the business can increase conversions by as much as 60%.
Remember to include great images of your products and services as well.
The images have to be of the highest quality possible, poor lighting, strange angles etc will all reduce sales and the overall professional look of your website.
This is one area it really is worth investing in a professional photographer to take your pictures, they know how to get the right sort of images for your website and the end result in terms of sales and conversions will make the investment worth it.
It is vital that your website is mobile responsive. With the rise of mobile devices, It used to just be strongly advised that your website was mobile friendly (meaning it could be viewed easily on a mobile device) as most customers expected it to be mobile responsive.
However in late spring 2015 Google announced that they would penalise any website that was not mobile friendly by pushing them further down the search rankings.
In other words, websites that were mobile responsive would feature higher in the search engine rankings than website that were not.
So if you want any sort of search traffic for your website then you need to make sure it is mobile responsive!
Your website needs easily to use contact us forms. There is nothing worse than visiting a website and wanting to get more information only to realise there is no contact us form and the business is closed for the day.
The reality is that visitor will leave your website and they are unlikely to return, what they will do is go onto the website of your competitor, fill in their contact us form and you will become a distant memory!
You need to make it easy for your visitors to become customers and easy to find, easy to use contact forms make that as easy as can be, so make sure that your website has them!
Excellent Website Copy
Website copy (the written content on your pages) can be make or break for your website.
This is what tells the story of your business, your products and your services. It what sells you to your prospective clients!
Copywriting is a skill that not everyone can do, some people can write great website content however sometimes you need a helping hand.
Hiring a copywriter can be expensive, however it is an investment worth spending. A website with content written by a copywriter can bring in a lot more sales and leads for your business.
Almost everyone who has a website created knows they want it to rank in Google. However what many don’t realise is that there are steps you have to take to make sure your website is ready for search engine optimisation.
Onsite optimisation is the process of getting your website ready to be found by Google. It involves researching and deciding what your keywords are (the search phrases that you want to be found by).
Then you have to ensure your website has a SEO plug-in installed such as all in one SEO. Then you set that plug in up with your keywords.
You will also want to ensure your keywords feature in your website copy.
Other useful steps to take when it comes to SEO is to make sure your website has Google analytics set up on it, that you have a Google places listing where possible.
Never underestimate the importance of SEO it will be vital if you want your website to have a substantial amount of traffic from the search engines!
One of the best ways to get traffic to your website is to through social media. Having a blog post shared on Facebook or Twitter or an image pinned on Pinterest of regrammed on instagram can bring masses of social media referrers to your website.
Therefore make sure you have social share buttons on your site, at the end of each blog post and of course don’t forget to ask people to share your post! You will be amazed just how often people are willing to share it for you!
These are the top 8 features your website needs to have in order to become your businesses best 24/7 spokesperson!
How many of them does your website have?
If you found this post useful I would love it if you could share on your own social media accounts.